zazen Water

In 2023, zazen Water began working on rejuvenating their brand to reflect how deeply passionate they are about water and making lives better through their alkaline water systems and other products.

We were engaged by Heads & Tales Content Agency to develop the visual identity, art direction, packaging, and digital design for the brand. Partnering closely with the Heads & Tales and zazen teams we were initially briefed to develop the core identity elements for the brand. Working with their new positioning 'Passionate about water' we began by creating bold and distinct logotype along with a fresh colour palette that reflected the founders passion and moved away from expected colour combinations. A visual language was born from the flow of water and from there we created an elegant and distinct visual language that was applied across packaging, promotional assets and digital experiences.

A transformative identity for zazen Water, that placed water at the heart of everything they do in a contemporary and sophisticated way. Celebrating their passion not just for water but for the transformative power of the right water that looks to inspire the next generation to live longer, healthier lives.