Williams Logistics

With over 40 years of experience, Williams is Australia’s leading specialist provider of third-party logistics (3PL), warehousing, distribution, e-commerce fulfilment, inventory management and total service solutions for companies within fashion apparel retail like MJ Bale and Connor. With a new positioning around sustainability, Williams required an evolution of their existing brand identity. Our task was to establish the foundations of the new identity from logo to presentation templates with the key goal of translating Williams' mission into a distinctive and contemporary identity.  Their mission, to change the industry for the betterment of its people and the planet while providing specialist support for retailers to help them grow is realised through a confident mark which conveys the key attributes of the business, providing alignment and forward momentum for theirs and their partners success.