Releaseit

Sydney, 2021

Releaseit is an online rental marketplace, designed to disrupt consumerism by tapping into the burgeoning re-commerce trend. It connects people who want to rent stuff they need for all kinds of jobs, occasions and experiences, with the people and businesses who can supply that stuff. Our task was to work with Edge Agency to create a bold visual identity to tell a tale of positive disruption. Developing a distinctive R monogram to talk to the principle idea of renting items and in turn helping the planet. The R translated into an expressive graphic language while fluro green speaks to the planet and provides another point of recognition for the brand.

Scope of Work

Brand Identity

Art Direction

Stationery

Storyboarding

Guidelines

Copywriting

Partners

Strategy: Edge Agency

Motion: Mat Auld