Altus

Altus is a Work Management Platform that raises the standard of what a Work Management Platform can do and looks to transform the way individuals and organisations work. By increasing accountability, visibility, productivity and connecting work to strategy, and people to purpose. Working with Edge Agency’s strategic brand benefit, ‘Making Work Matter’, we established a brand idea of ‘Elevation’. The strategic positioning fed beautifully into the new product name, Altus (Latin for raised above the usual level) and the overall identities aesthetic. A modernist approach is complemented by engaging messaging and a distinctive colour palette. This results in a sophisticated and professional aesthetic for this visionary and intuitive platform which consistently looks to make work matter.