Folkal Eyewear

Folkal is a marketplace designed to help people make a conscious choice when buying sunglasses. Folkal curate fashion-forward styles and rank them by their impact on the planet. A joint venture between creative, content and media agency Edge and global eyewear giant, Safilo, the marketplace features an industry-first sustainability rating system that allows consumers to quickly and easily see which frames are better for the planet. Our task was to work with Edge’s strategy to create a positive, direct and eye-catching design system. A typographic approach was created to enable the marketplace to deliver emotive, factual or playful headlines to drive sales and knowledge. The language based approach is supported by a bold minimal palette and a circular graphic system, to talk to the earth and eyes. All the assets ultimately combine to ensure the sustainability of the brands and their products are the focus of communications.