Give It A Swirl Wines

Sydney, 2023

Working with Edge Agency’s strategy, we were tasked with creating a new identity to bring a sense of discovery and passion to the Give it a Swirl brand – a home wine delivery service. The curiosity of discovering was represented through a playful grape character, who brings a youthful and versatile element to the brand. Paired with a distinctive and friendly typeface, a colour palette that brings a sense of  joy and modernity, the identity strikes the right notes in reflecting the brand values – down-to-earth but with a love for wine.

Scope of Work

Brand Identity

Packaging

Mascot creation

Illustration

Copywriting

Guidelines

Partners

Strategy: Edge Agency